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LaunchPal is an outreach and retail CRM platform for food, drink and consumer goods brands.
Tell LaunchPal what you sell and who you want to stock it. It finds matching retailers, distributors and buyers, writes a personalised email sequence to each, and sends it from your own domain, stopping automatically when someone replies.
Buyers who say yes move into Flow, LaunchPal's CRM. Flow follows each store through five stages: Lead, Sampled, Activation, First order and Reorder, so you can track samples, tastings, orders, invoices and reorder timing in one place.
What's inside:
Campaigns: replies over time for every campaign, so you can see what worked and run more of it. Choose Awareness or Go to market.
Contacts: every buyer LaunchPal found plus the contacts at your existing stores, with history, map location and custom fields.
Inbox: buyer replies, classified as interested or not.
Flow: a board for every store, each with its full timeline, locations, contacts and orders.
Products, line sheets, orders and invoicing, with integrations including Cin7, Xero and Stripe. Then connect through with MCP to Claude, Gemini or ChatGPT.
Proof: Jagiya went from 2 or 3 stores to 100+ bars, restaurants and nightclubs across Auckland in three months, which got them ranged nationally.
Getting into stores is the easy part. Staying on shelf is where the money is. LaunchPal is built for both.
Cin7 runs your inventory, orders and fulfilment. LaunchPal brings in the new stores that fill them, and keeps those stores reordering.
Most Cin7 brands already have the stock and systems to supply more retailers. What they lack is a reliable way to reach new buyers and keep each account moving from first reply to repeat order. LaunchPal covers both: it finds and contacts the buyers, then tracks every store in Flow through sampling, activation, first order and reorder.
Connect Cin7 to LaunchPal so your products are ready to pitch and the orders you win sit alongside the system you already run your business on.
Built for Cin7 food, drink and consumer goods brands growing in independent retail, grocery and on-premise venues.
Get started at launchpal.io.
A drinks brand running stock and orders in Cin7 targets bars, restaurants and bottle shops by venue type and city. LaunchPal finds the venues, sends personalised outreach and books tastings. Interested venues move through Flow from sample to first order to reorder. Jagiya Soju used this play to reach 100+ venues across Auckland in three months.
A roaster with spare capacity targets independent cafes, offices and delis in its delivery zones. LaunchPal sources the cafes, pitches a free tasting or sample bag, and tracks each account in Flow from first cup to standing order, so the roaster knows which cafes are due to reorder and which have gone quiet.
A packaged food brand already ranged in a few stores uses LaunchPal to reach independent grocers, delis, farm shops and specialty food stores across a region. Buyers who reply get samples and a line sheet, and Flow tracks every store through activation and first order, so the brand builds a base of independents before pitching the chains.
A wellness or supplement brand targets pharmacies, health food stores, gyms and clinics that match its customer. LaunchPal writes outreach that leads with the product story and the margin for the stockist, and the brand tracks samples, orders and reorder timing for every account in one place alongside its Cin7 inventory.
A wholesaler or distributor holding several brands uses LaunchPal to open new retail and hospitality accounts by territory. Each campaign targets the right business type for the range, and Flow gives the sales team one board of every account, from first reply to repeat order, so reps spend time on stores that are ready to buy.
A wellness or supplement brand targets pharmacies, health food stores, gyms and clinics that match its customer. LaunchPal writes outreach that leads with the product story and the margin for the stockist, and the brand tracks samples, orders and reorder timing for every account in one place alongside its Cin7 inventory.
